Dr. Zachary Robichaud
Instructor
DepartmentRetail Management
EducationBComm., MScM., Ph.D. in Management
Overview
Zachary Robichaud is a 麻豆视频 alumnus and faculty member in the School of Retail Management at 麻豆视频. He is also a visiting lecturer in the Master's in Retail & Consumer Management at Technische Hochschule Ingolstadt in Ingolstadt, Germany.
His current research focuses on generational cohort participation in the smart/digital marketplace, smart retail integrations, and ethical/sustainable consumption. His research has gained recognition at global conferences and has been published in reputable peer-reviewed journals such as International Journal of Retail & Distribution Management, Journal of Global Scholars of Marketing Science, and The British Food Journal. Before joining 麻豆视频, Zachary worked for over 15 years in fashion and retail-related industry roles.
Ageing Generations; Older Adults/Consumers; Smart Retailing; Omnichannel Retailing; Consumer Behaviour/Psychology; Sustainable Retailing.
| Publications |
|---|
| Rudkowski, J., Robichaud, Z., Aversa, J., & Fares, O. (2026). Learning by Doing: The Influence of External Beliefs on Experiential Learning Adoption in University Business Education. Journal of Marketing Education. |
| Robichaud, Z., Brand, B., & Yu, H. (2024). Bridging the Information Asymmetry in E-commerce: An Intercultural Perspective on Sustainable Clothing. International Journal of Retail & Distribution Management. |
| Robichaud, Z. & Yu, H. (2023). Learning to be Consumers of 鈥淪mart鈥� Retail Channels: The Baby Boomer Experience. Journal of Global Scholars of Marketing Science. 1-25. |
| Yu, H., Rahman, O., Marlett, D., & Robichaud, Z. (2022). Experiential Value and Shopping Well-being of Aging Consumers. Canadian Journal of Administrative Sciences. 39(2), 168-183. |
| Robichaud, Z. & Yu, H. (2022). Do Young Consumers Care 麻豆视频 Ethical Consumption? Modelling Gen Z's Purchase Intention Towards Fair Trade Coffee. British Food Journal. 124(9), 2740-2760. |
| Conference Proceedings |
|---|
| Robichaud, Z., Jacobson, J., & Yu, H. (2026). Tap, Play, Pay: Gamification and Mobile Payment Adoption in Older Adults. Colloque Etienne Thil Commerce & Distribution (THIL). |
| Robichaud, Z., Yu, H., & Brand, B. (2026). E-tailing Serviscape Features among Ageing Consumers: A Longitudinal Dual-response Kano Approach. China Marketing International Conference (CMIC). |
| Robichaud, Z., Jacobson, J., & Gunn, F. (2025). Does Connection Drive Commitment? Workplace Relationships in Retail Frontline Employee Brand-Based Equity. Colloquium on European Research in Retailing (CERR). |
| Robichaud, Z., Jacobson, J., & Gunn, F. (2025). Does Connection Drive Commitment? Workplace Relationships in Retail Frontline Employee Brand-Based Equity. 麻豆视频 Learning & Teaching Conference. |
| Rahman, O., Robichaud, Z., & Yu, H. (2025). Shopping as a Caregiver from Baby Boomers鈥� Perspective: Implications for Fashion Designers and Retailers. Colloquium on European Research in Retailing (CERR). |
| Robichaud, Z., Rudkowski, J., Aversa, J., & Fares, O. (2024). Learning by Doing: The Influence of External Beliefs on Experiential Learning Adoption in Business Education. Recent Advances in Retailing and Consumer Sciences (RARCS). |
| Yu, H., Rahman, O., Robichaud, Z., Tangri, K., & Hughes, M. (2024). Baby Boomers鈥� Shopping Experiences as Caregivers for the Elderly: What Factors Influence Their Well-being? Recent Advances in Retailing and Consumer Sciences (RARCS). |
| Rahman, O., Yu, H., Robichaud, Z., Tangri, K., & Hughes, M. (2023). Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers. Global Marketing Conference (GMC). |
| Robichaud, Z., Yu, H., & Butt, I. (2023). The Past, Present, and Future of Smart Retail Technology: A Systematic Review. Administrative Sciences Association of Canada (ASAC). |
| Robichaud, Z., Tangri, K., Yu, H., Rudkowski, J., & Gunn, F. (2023). Hurry up! Gen Z's Motivations to Shop on Digital Pop-up Shops: An Expectancy Theory Approach. Recent Advances in Retailing and Consumer Sciences (RARCS). |
| Rahman, O., Yu, H., Tangri, K., & Robichaud, Z. (2023). Shopping for self versus shopping for others: Modelling baby boomers鈥� in-store fashion shopping experience. Recent Advances in Retailing and Consumer Sciences (RARCS). |
| McKnight, B., Robichaud, Z., Rudkowski, J., Gunn, F., Romero, A., & El-Kebbi, A. (2022). Illuminating liminality through small business entrepreneurs' COVID-19 trajectory shift. Administrative Sciences Association of Canada (ASAC). |
| Robichaud, Z., Yu, H., Butt, I., & Lee, S. H. (2022). Examining Smart Retail Technology鈥檚 Research, Impact, Equity: A Systematic Review of the Past, Present, and a Look into the Future. American Collegiate Retailing Association conference (ACRA). |
| Robichaud, Z., & Yu, H. (2021). Understanding Older Adults鈥� 鈥淪mart鈥� Retail Patronage: A Consumer Socialization Perspective. Colloquium on European Research in Retailing (CERR). |
| Robichaud, Z., & Yu, H. (2019). Gen Z鈥檚 Purchase Intention towards Fair-trade Coffee. American Collegiate Retailing Association conference (ACRA). |
2023 to Present - Editorial Review Board, Journal of Global Scholars of Marketing Science